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Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight...
My recent series on working with credit card salespeople prompted good feedback and questions from readers. I addressed some of the...
At the heart of every ecommerce business is the need to sell goods or services at a profit. In the past year, we at overstockArt have...
Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of...
The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for...
B2B ecommerce sites are typically more complicated, with more features, than B2C. In this article, I will address eight innovative B2B...
Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better...
A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a...
Google just announced that its Penguin algorithm is now a part of its core algorithm, updated in real time. Google last updated...
September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both...
Web development teams are typically complex and filled with a variety of people. It is often difficult for outsiders to understand who...
The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy....
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ...
I represent a number of sellers who utilize Amazon’s various services to increase their ecommerce sales. Though I often advise...
One of the attractions to being an independent online retailer is to be your own boss. You supposedly answer to no one and set your ...
The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the...
It’s time to look at the new ecommerce books for fall 2016. There are titles on the entrepreneurial life, innovative financing,...
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business...
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to...
Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are...
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to...
You’ve created a website for your business. You’ve set up your social media profiles, and you’ve even set up all your...
Amazon’s 2016 second-quarter financial statements for the period ending June 30 showed robust growth, extending its profitability to...
In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or...
Established social media platforms continually launch new tools to help businesses connect with prospects and customers. ...
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can...
In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior...
Subscription ecommerce is booming. There are thousands of “box” merchants selling everything from beard oil to brioche — weekly,...
Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging...
As I wrote in “How Databases Work with Ecommerce Applications,” you’re likely using a database for your ecommerce...
Do-it-yourself website builders can help small businesses get online quickly and affordably using customizable templates and...
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites...
Here is a list of ecommerce-related product releases and updates for late August — from companies that offer services to online...
If you research web accessibility, you’re likely to run into ARIA — Accessible Rich Internet Applications. Some will call it...
Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune...
Börja med content planen... https://expandtalk.se/content-marketing/c...
Totally agree with Jacob, marketing mix is properly one of the most se...
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