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When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data...
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales....
Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available,...
Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates...
Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as...
Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to...
In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce...
The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology...
Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for...
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product...
My previous post, “10 Alexa Skills for Shopping (and Selling),” focused on Amazon’s voice assistant, Alexa, and the...
“Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll...
An efficient drop-shipping program requires a seamless integration between a retailer and its drop-ship suppliers. Inventory levels,...
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your...
There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also...
Outsource (or automate) non-core competencies. Think about where you spend the most time. There are tasks that you may not like doing,...
WordPress is one of the most versatile content management systems, with over 50,000 plugins to customize it....
One of the hardest parts of search engine optimization is finding the right professional to manage it. Since there are no universal SEO...
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can...
I recently had a terrible customer service experience when purchasing from a well-known ecommerce company. The experience was so bad...
It is getting harder to gain and keep customers. Traditionally, independent retailers have earned their business by providing a better...
Business-to-business ecommerce can be complex. There are often restrictions on who can purchase products. Frequently buyers need...
Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world...
Given the ease with which brands and manufacturers can sell their products directly to consumers, many observers believe the future of...
Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including...
Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates...
Tweet We are asked this quite often, and it’s a tough one to answer, but with any online store there will always be a few things...
What follows are our 10 most popular articles for July 2017, recognizing that articles we published earlier in the month are more...
Your ecommerce business needs a new platform and a developer — but in what order?...
I launched My Event Décor in January 2017 to sell products to corporate event designers and marketing managers. My Wedding Décor,...
For merchants and creators of digital goods, there are a variety of ecommerce platforms focused on selling downloads directly to...
One of the hardest aspects of providing meaningful content on ecommerce sites is trying to determine what your audience members read as...
Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have...
As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded....
In “The Growing Adoption of Voice Commerce,” my previous post, I addressed how Amazon’s Alexa is the leading...
In the United States, ecommerce is mature and sophisticated. That is not the case in Saudi Arabia, where it’s new and...
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International companies tend to centralise the production of marketing...
